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Co-creation, innovation and when you should get your customers involved - Interview with Prof. Jan van den Ende

EPISODE · Dec 4, 2019 · 20 MIN

Co-creation, innovation and when you should get your customers involved - Interview with Prof. Jan van den Ende

from Punk CX: Customer Experience Insights with Adrian Swinscoe · host Adrian Swinscoe

Today’s interview is with Professor Jan van den Ende, who is Professor of Management of Technology and Innovation at RSM (Rotterdam School of Management), Erasmus University, Rotterdam. Jan joins me today to talk about a research paper that he and some colleagues recently published and how ignoring customers’ opinions can lead to more successful products.

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Co-creation, innovation and when you should get your customers involved - Interview with Prof. Jan van den Ende

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