Coach Lisa Pozzoni - Helping Female Runners Over 50 NOT Run Faster

Afraid to get super specific with who you work with as a run coach? Well, Lisa Pozzoni is an example of someone who has niched way down & truly knows the desires & struggles of her ideal athlete. And that athlete doesn't fit the mold of the "typical runner" which is why her community is such an attractive place for those who fit in there. Lisa is the owner and founder of The Running University and the TRU Tribe Team. She is also a ChiRunning/ChiWalking Master Instructor.It took Lisa Pozzoni a while to find her niche, but once she found it, she was able to create a thriving community of female runners aged 50+ that has nothing to do with setting PRs. Her motto is: “Helping women over 50, find the joy in walking and running.” Lisa and I also discuss marketing to female runners over 50 and how she uses YouTube and her newsletter to communicate & share her community. We talk about the biggest struggles she’s faced in her 17 years of coaching and how things have changed for her & her business over the years.I hope this episode inspires you to lean into your unique personality, interests and passions as a run coach. To connect with Lisa, you can find her on YouTube https://www.youtube.com/@TheRunningUniversity or her website https://therunninguniversity.com/ and Instagram TruCoachLisa. Please consider supporting the podcast so we can get more honest, real conversations with run coaches by giving us a 5 star rating and review .Thank you!