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Coaching Call: How can I structure my launch timeline to include a lower ticket offer leading into my higher ticket one?

EPISODE · Mar 23, 2023 · 28 MIN

Coaching Call: How can I structure my launch timeline to include a lower ticket offer leading into my higher ticket one?

from Imperfect Action · host Steph Taylor

Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid challenge prior to her free webinar. However, she is struggling to understand how the timeline would work in introducing this new offer pre-webinar. Today we chat about strategies to run a pre-webinar challenge that converts.In this episode we chat about:- How to formulate the ideal pre-webinar lower ticket offer that bridges the Magician's Gap and builds momentum in your audience- Why offering a low ticket "taste test" isn't the best way to sell your high ticket course and what to do instead- The importance of showing up daily to build and nurture your community whilst working to bridge the gap between the knowing and the doing- Why adding an early bird call to action can be a valuable step to achieving course conversionsSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

What this episode covers

Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid challenge prior to her free webinar. However, she is struggling to understand how the timeline would work in introducing this new offer pre-webinar. Today we chat about strategies to run a pre-webinar challenge that converts.In this episode we chat about:- How to formulate the ideal pre-webinar lower ticket offer that bridges the Magician's Gap and builds momentum in your audience- Why offering a low ticket "taste test" isn't the best way to sell your high ticket course and what to do instead- The importance of showing up daily to build and nurture your community whilst working to bridge the gap between the knowing and the doing- Why adding an early bird call to action can be a valuable step to achieving course conversionsSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

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Coaching Call: How can I structure my launch timeline to include a lower ticket offer leading into my higher ticket one?

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This episode is 28 minutes long.

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This episode was published on March 23, 2023.

What is this episode about?

Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid challenge prior to her free webinar. However, she is struggling to understand how the timeline...

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