Coaching Call with Java Developer Alice B.

Java Developer Alice B. (name withheld by request) joined me on Ditching Hourly to talk about what to do when the skills you’ve built over many years become less valuable to clients. The pros and cons of platform specialization The difference between horizontal and platform specialization What to focus on when your technical skills are no longer in demand How to spot a truly expensive problem Why freely sharing your expertise is the right thing to do The three “good, better, best” ways to generate new business Why being specific about who your ideal clients are can dramatically increase your referrals Why thinking about something harder or longer often doesn’t work The importance of having conversations How to learn to what your ideal buyers really want How cold outreach, warm referrals, and organic inbound work together The difference between “hunting” and “gardening” sales models How to know when to double down or cut bait with a given target market How to ask for testimonials from active clients before a project is finished Why your odds of success are probably better if you focus on a type of buyer instead of a particular skill Related Links Building The Perfect Testimonial The Pricing Seminar ---- Sales Conversations That Don’t Feel Sleazy — live Oct 20 at noon ET Learn how to structure sales conversations so the buyer tells you what the outcome is worth without feeling sleazy or trying to manipulate them. The live 90-minute Zoom workshop is $450 and includes the recording, transcript, summary notes, and a practical worksheet. Learn more and register » https://jonathanstark.com/sgs