Coaching Mastery & Human Nature with Dr. John Berardi

Dr. John Berardi is best known as one of the founders of Precision Nutrition. His most recent endeavor, Change Maker Academy, is a resource pool for practicing coaches from all walks of life. Additionally, his book Change Maker is a must-read for all health coaches. Dr. Berardi joined Erin and Laura to talk about starting and subsequently selling Precision Nutrition, the benefits of coaching clients who don't live near you, how to identify and leverage your client's needs, and getting curious about human nature, and the future of health and wellness, and more. Dr. Berardi was super generous with his time; we talked for nearly 90 minutes. So, be prepared to learn a lot! Episode Overview: 0:00 Intro 1:44 Dr. Berardi's Teenage Inspiration 8:02 Evolution from Online Coaching to Education Company 11:08 Impact of High-Speed Internet on Coaching Business 13:15 Overcoming Hesitancy in Online Interactions 16:44 The Power of Teaching and Coaching 19:31 Importance of Crafting Compelling Stories 24:50 The Essence of Human Curiosity 31:11 Gratitude and Skepticism in Client Research 35:19 Unveiling Unconscious Motivations 40:24 Decoding Human Nature through Patterns 42:26 Understanding Customer Categories and Behaviors 45:31 Importance of Business Success for Health Coaches 46:06 Avoiding Mistakes When Starting Out 46:10 Personal Exploration for Health Professionals 49:52 The Ever-Changing Fitness Industry 52:05 Discovering Your Unique Abilities 55:05 Embracing Change in Career Paths Connect with John on: Website: https://www.changemakeracademy.com/ Book: https://www.changemakeracademy.com/book/ Instagram: https://www.instagram.com/changemakeracademy/?hl=en --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice.   If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.