Coaching or Consulting: Which is More Sustainable?
An episode of the Upscale Your Coaching Business Podcast podcast, hosted by Jaimie Skultety & Mark Kanty, titled "Coaching or Consulting: Which is More Sustainable?" was published on August 22, 2020 and runs 74 minutes.
August 22, 2020 ·74m · Upscale Your Coaching Business Podcast
Summary
Your prospects want to choose services from a coach who understands them and has extensive knowledge in the area in which they need help. So if you are succinct in who you serve and what you do for them, you will both find success. When you pick something to specialize in, your target audience will seek you out because you are addressing what is important to them. Your message will resonate far more than with someone who claims to serve everyone. In this episode, Mark and Jaimie helped Alana ...
Episode Description
Your prospects want to choose services from a coach who understands them and has extensive knowledge in the area in which they need help. So if you are succinct in who you serve and what you do for them, you will both find success.
When you pick something to specialize in, your target audience will seek you out because you are addressing what is important to them. Your message will resonate far more than with someone who claims to serve everyone.
In this episode, Mark and Jaimie helped Alana and Deborah decide how to choose when feeling inclined to pursue multiple niches or areas of expertise.
Listen to discover:
- Key things to consider when forming a partnership, collective, or collaboration;
- The importance of identifying your mission and non-negotiables with your team; and
- Why choosing your specialization is so important—and does not have to be limiting.
Recorded 8/19/20.
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