EPISODE · Oct 23, 2025 · 32 MIN
Coaching the Coaches: How USTA Is Powering Tennis Growth Nationwide
from Racquet Fuel · host Athlete+
What does it take to launch a nationwide coaching initiative from the ground up, and make it thrive?In this episode of Racquet Fuel, hosts Kim Bastable and Simon Gale talk with Megan Rose, Managing Director of USTA Coaching, about how she’s leading one of the most ambitious projects in U.S. tennis history. From crafting the strategy to grow coaching pathways to navigating the gray areas of leadership, Megan shares lessons on adaptability, inclusion, and redefining success when there’s no playbook to follow.What You’ll Learn:How USTA Coaching fits into the “35 by 35” vision to reach 35 million players by 2035The three levers driving tennis growth—and why coaching is the most powerful oneWhat it really takes to build a national initiative from scratchHow to lead with bravery and make tough decisions without losing empathyThe biggest leadership lesson Megan learned from taking things too personallyWhy engagement—not numbers—is the real measure of successHow to attract and retain more diverse and balanced coaching teams across the U.S.Hosts:Kim Bastable - UF Director of Racquet Sports educationSimon Gale - USTA leader & facility executiveGuest:Megan Rose - Managing Director and Head of Business Development and Operations (USTA Coaching)Learn More & Get CertifiedRacquet Fuel is powered by the University of Florida’s Director of Racquet Sports Certificate Program, the industry’s leading education for current and aspiring racquets leaders. Explore our self-paced online courses—Personal Brand Management, Operations & Programming, and Leadership & Finance—and join the next generation of directors shaping the future of the game. 👉 Learn More & Enroll Here
What this episode covers
What does it take to launch a nationwide coaching initiative from the ground up, and make it thrive?In this episode of Racquet Fuel, hosts Kim Bastable and Simon Gale talk with Megan Rose, Managing Director of USTA Coaching, about how she’s leading one of the most ambitious projects in U.S. tennis history. From crafting the strategy to grow coaching pathways to navigating the gray areas of leadership, Megan shares lessons on adaptability, inclusion, and redefining success when there’s no playbook to follow.What You’ll Learn:How USTA Coaching fits into the “35 by 35” vision to reach 35 million players by 2035The three levers driving tennis growth—and why coaching is the most powerful oneWhat it really takes to build a national initiative from scratchHow to lead with bravery and make tough decisions without losing empathyThe biggest leadership lesson Megan learned from taking things too personallyWhy engagement—not numbers—is the real measure of successHow to attract and retain more diverse and balanced coaching teams across the U.S.Hosts:Kim Bastable - UF Director of Racquet Sports educationSimon Gale - USTA leader & facility executiveGuest:Megan Rose - Managing Director and Head of Business Development and Operations (USTA Coaching)Learn More & Get CertifiedRacquet Fuel is powered by the University of Florida’s Director of Racquet Sports Certificate Program, the industry’s leading education for current and aspiring racquets leaders. Explore our self-paced online courses—Personal Brand Management, Operations & Programming, and Leadership & Finance—and join the next generation of directors shaping the future of the game. 👉 Learn More & Enroll Here
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Coaching the Coaches: How USTA Is Powering Tennis Growth Nationwide
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