Coaching, Therapy and the Messy Middle: how to attract clients ripe for coaching episode artwork

EPISODE · Feb 16, 2026 · 30 MIN

Coaching, Therapy and the Messy Middle: how to attract clients ripe for coaching

from Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Have you ever been in a coaching session and quietly thought, “Oh… I’m not sure I’m qualified for this”? This episode if for you! I unpack the messy, often misunderstood boundary between coaching and therapy and why the usual distinctions between the two aren’t actually that helpful. Instead, I offer my definition of coaching and explore what coaching is (and isn't!) designed to do.I also talk about how to recognise when coaching isn’t the right container, and how your marketing and sales process can help you attract clients who are truly ripe for coaching. ***Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  hereApply now for Ripen www.saspetherick.com/ripen Website: www.saspetherick.com | Instagram:  @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereSelf-belief Coaching Academy waitlist is OPEN - sign up here.FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  hereWebsite: www.saspetherick.com | Instagram:  @saspetherickIf you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Episode metadata supplied by the publisher feed · Published Feb 16, 2026

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Have you ever been in a coaching session and quietly thought, “Oh… I’m not sure I’m qualified for this”? This episode if for you! I unpack the messy, often misunderstood boundary between coaching and therapy and why the usual distinctions between the two aren’t actually that helpful. Instead, I offer my definition of coaching and explore what coaching is (and isn't!) designed to do. I also talk about how to recognise when coaching isn’t the right container, and how your marketing and sa...

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Coaching, Therapy and the Messy Middle: how to attract clients ripe for coaching

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