COAST: A Business Strategy When Life Comes First

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the COAST stage of business. Join them to discuss the importance of coasting as a business owner, how it can be a strategic and intentional phase, and the benefits it brings to personal and professional life.  When you're a business owner, the need to COAST can come up at any time, sometimes planned, and sometimes unplanned. Whether you think you'll be coasting anytime soon or not, this episode will leave you feeling confident when it's your time to COAST.  COAST Stage of Business: Coasting is defined as an intentional phase in business, often necessary during personal life events. Boundaries and Self-Care in the COAST Stage: Emphasizes the importance of evolving boundaries and prioritizing self-care during coasting. Personal Development and Self-Understanding: Business ownership offers opportunities for personal growth and understanding one's strengths and weaknesses. Saying No and Identity as a Business Owner: Discusses the power of saying no and balancing personal identity with business responsibilities. Motherhood and Coasting: Highlights how motherhood and family responsibilities necessitate coasting in business.   This conversation will help you see coasting not as a setback, but as a strategic way to build a sustainable business and life. Timestamps:  00:38 Podcast Series Details: The series will explore the five stages of business, emphasizing personalized roadmaps for success. 01:53 Resources and Toolkits: Highlights available resources and toolkits for different stages of business, including upcoming releases. 04:23 COAST Stage of Business: Introduction to the COAST stage, emphasizing its importance and intentional nature in business management. 05:55 Reasons for Coasting: Lists various reasons for coasting, such as personal health and life events, validating its necessity. 06:43 Defining Coasting: Clarifies that coasting involves intentional management, not inactivity, similar to intuitive eating misconceptions. 08:50 Boundaries and Self-Care: Discusses evolving boundaries and prioritizing self-care during the coasting stage of business. 13:01 Learning About Yourself: Highlights the importance of understanding personal strengths and weaknesses through assessments. 14:12 Saying No and Personal Development: Explains the power of saying no to prioritize personal life and shares personal growth experiences. 16:14 Motherhood and Coasting: Discusses how motherhood and family responsibilities necessitate coasting in business. 18:35 Mindset Shift and Diet Culture: Encourages rejecting societal pressures in business and diet culture, advocating for personal success definitions.   This conversation is a reminder that coasting can be part of growth, and it's an essential step in a business that works for your life, not against it.    Sponsor: ✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.   Learn more and apply here: https://pursuingprivatepractice.com/businessschool/   Connect with Pursuing Private Practice: 🎉 Instagram: @pursuing.private.practice 📧 Email: Contact Us   Free Resources For Dietitians at Any Stage of Business: 🍎 The Ultimate Checklist to Start Your Private Practice ✨ Free Training: Get Clients Now 3-Day Challenge 👯 Free Workshop: Hire Your Next Team Member 💻 The Pursuing Private Practice Blog 🎙️The Pursuing Private Practice Podcast