Coca-Cola: 79 Tage Chaos - Die Geschichte von New Coke

from Brand Geheimnis · host Amela Skopo

Passend zu Weihnachten schauen wir uns heute Coca-Cola an, aber es geht nicht um den Cola-Weihnachtstruck oder um den Weihnachtsmann. In dieser Folge erzähle ich die Geschichte von Coca-Cola 1985 und der Einführung von „New Coke“ – wie ein Getränk zum emotionalen Anker für Millionen Menschen wurde, warum die Veränderung einen Sturm der Entrüstung auslöste und was wir daraus über Marken, Identität und Verlustangst lernen können. Eine Geschichte über Nostalgie, Vertrauen und die psychologischen Mechanismen hinter unseren Konsumentscheidungen.

Episode metadata supplied by the publisher feed · Published Dec 23, 2025

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Coca-Cola: 79 Tage Chaos - Die Geschichte von New Coke

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