Coca-Cola & the Power of Personalisation. Global. Local. Strategy. Data Analytics. IT.

Coca-Cola turned a commodity into a personal experience—and reversed years of declining sales.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how Coca-Cola’s “Share a Coke” campaign and its next-generation AI-driven personalization efforts show that personalization at scale is a core growth strategy.Learn how to:Find the human hook in your own businessEnable customer co-creationPersonalize at scale without losing brand consistencyMeasure personalization’s real impactNext up: Pricing Strategy for Value Capture — how to turn customer value into profitable pricing.