Coca-Cola Buying Costa Coffee: What does this Mean for the Industry?

The Coca-Cola Company’s US$5.1 billion acquisition of UK coffee shop chain Costa Coffee is bold departure for the company, marking an ambitious push into both hot coffee and into directly operating away-from-home brands. In this podcast, Michael Schaefer, Euromonitor International’s Global Lead for Food & Beverage, discusses Coca-Cola’s motivations, implications for the broader drinks industry, and potential future developments. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.