Coca-Cola: How Fresh Produce Shaped a Global Icon (Livestream) - The History of Fresh Produce

"Coca-Cola is Atlanta, and Atlanta is Coca-Cola." - Former Atlanta Mayor Andrew YoungIn our first ever, live in-person event, John and Patrick dive deep into the intriguing history of Coca-Cola, exploring its unexpected ties to fresh produce. Discover how John Pemberton, a pharmacist with a penchant for herbal remedies, transformed his initial concoction of coca-infused wine into the iconic soft drink we know today. Our hosts trace the origins of coca leaves and kola nuts, and their roles in Coca-Cola’s formulation, alongside the societal shifts that shaped its recipe over the years. From the Civil War to the temperance movement, and the complex legacy of caffeine and cocaine, join John and Patrick as they unravel the fascinating journey of Coca-Cola, revealing how fresh produce and historical events intertwined to create a global phenomenon. This episode was sponsored by the International Fresh Produce Association for the 2024 Global Produce and Floral Show in Atlanta, Georgia.In Sponsorship with Cornell University: Dyson Cornell SC Johnson College of Business.Join the History of Fresh Produce Club (https://app.theproduceindustrypodcast.com/access/) for ad-free listening, bonus episodes, book discounts and access to an exclusive chatroom community.Instagram, TikTok, Threads:@historyoffreshproduceEmail: [email protected]