Coca-Cola Makes an Impression at Davos (S9 E02)

This podcast is about how to be genuinely attractive in business today Conversation between Roger Overall and Paul O'Mahony in Cork Ireland. Recorded in the Republic of Work. This week Paul has been impressed by Coca-Cola. Roger is shocked. This episode focuses on The World Economic Forum at Davos in Switzerland. What is the purpose of Davos? What comes out of Davos? What concrete actions does Davos lead to? Are "all the best minds" at Davos ? Donald Trump Secretary of State Greta Thunberg [This podcast is not being sponsored by Davos.] Is the scientific research about global warming reliable? Paul takes it for granted. Politics is a business and this podcast exists to talk about how to be a genuinely attractive business. Politics is a totally legitimate topic for this podcast.(5:20) What about Coca-Cola? Advice: If you want to grab attention, make statements that the other person is not expecting you to make, and might unsettle them. Titles on your marketing emails should be very attractive; they should make an impression and be an attention grabber. Coca-Cola grabbed attention at Davos. Paul and Roger discuss Coca-Cola's stance on plastic bottles. (8:19) "Our customers like plastic bottles." INEOS is one of the biggest manufacturers of plastic. "It's nothing to do with us." Brand Emperor Nero stands for "We fiddle while Rome burns" - or "Fiddling While You Burn" Donald Trump's beliefs. Australian PM's stance. Davos wants to change its brand reputation. Membership at Davos. Riots at Davos in 2011 & 2003. Roger tells them the "Frasier in a spa" story. How to change a bad reputation of a business. Davos is making an effort to become more open - to change its bad reputation. The Elders "group of global leaders" does not appeal to Roger. Will Coca-Cola go into the fish food market? (28:00) What a forward-looking brand might do: joking (we hope you realise?) Paul says "I'm disgusted..." A circular economy as against a linear economy. Everyone isn't going to lose their jobs. "It's very simple..." says Paul.