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Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam episode artwork

EPISODE · Jan 4, 2021 · 43 MIN

Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam

from On Strategy Showcase · host Fergus

Coca-Cola suspended its marketing efforts as the pandemic struck. It later returned with the optimistic and uplifting "Open like never before" campaign. This is the story behind the work.

What this episode covers

Coca-Cola suspended its marketing efforts as the pandemic struck. It later returned with the optimistic and uplifting "Open like never before" campaign. This is the story behind the work.

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Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 43 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on January 4, 2021.

What is this episode about?

Coca-Cola suspended its marketing efforts as the pandemic struck. It later returned with the optimistic and uplifting "Open like never before" campaign. This is the story behind the work.

Can I download this On Strategy Showcase episode?

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