Coca-Cola’s Mega Marketing Transformation

In an age of shorter attention spans and higher health hazards, Coca-Cola is rewriting its marketing mantra as the 136-year-old beverage behemoth faces fast-moving and changing Gen Z. In an exclusive conversation, Manolo Arroyo, Global CMO of Coca-Cola Co. spills the beans to host Ratna Bhushan on the future of fizz and using AI to overhaul capturing consumer attention.  If you like this episode from Ratna Bhushan, check out other interesting episodes on The Hard Battle for Soft Drinks, Brand Battles: Locals Vs The Giants, Cheeni Kum: The Bitter Truth of Aspartame and more!  You can follow Ratna Bhushan on her social media: Twitter and Linkedin. Follow us for the latest episode of ‘The Morning Brief’ on your favorite podcast streaming platform:  ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. Credits for the external clips: CNBC and Coca-Cola AdsSee omnystudio.com/listener for privacy information.