EPISODE · Oct 21, 2024 · 33 MIN
Coca-Cola's World-Class Social Media Enterprise with Roberto Mastrocola
from Radical Content · host Roberto Mastracola, Eric Gray
Chapters00:00 Introduction to Roberto Mastrocola and Coca-Cola's Legacy03:07 The Evolution of Social Media at Coca-Cola06:13 Social at the Core: Strategies for Engagement08:53 Challenges in Legacy Brands Embracing Social Media11:55 The Importance of Storytelling in Brand Building15:00 Coca-Cola's Content 2020 Initiative17:57 Building an Enterprise-Level Social Media Team21:08 The Share a Coke Campaign: A Case Study24:03 Coca-Cola's Approach to Gen Z and TikTok
What this episode covers
In this episode of Radical Content, Eric Gray interviews Roberto Mastrocola, former senior director of social media at Coca-Cola. They discuss the evolution of social media within legacy brands, the importance of storytelling and engagement, and the challenges faced by companies in adapting to the digital landscape. Roberto shares insights on successful campaigns like 'Share a Coke' and the strategies that helped Coca-Cola connect with audiences globally. The conversation also touches on the significance of building a strong social media team and the need for brands to embrace cultural relevance, especially with Gen Z on platforms like TikTok.
NOW PLAYING
Coca-Cola's World-Class Social Media Enterprise with Roberto Mastrocola
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.