EPISODE · Jun 3, 2021 · 11 MIN
Cocktail Party Effect: How to apply the science of personalization
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Cocktail Party Effect?Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★
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What this episode covers
It feels like every company on earth is chasing personalization. According to research firm Forrester, in 2020 89% of digital businesses were investing in personalization, including Coca-Cola, Netflix, Sephora, and USAA. But what about customers? Are they demanding that brands create more relevant marketing and experiences? The answer is a resounding yes. Research from consulting firm Accenture found that 91% of consumers say they are more likely to shop with brands that provide personalized offers and recommendations. Why is personalization so appealing? The answer lies in a psychological principle known as the Cocktail Party Effect. Join us today as we talk about the Cocktail Party Effect, and how we can apply it to guide customer behavior, emotions, memories, and choice.
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Cocktail Party Effect: How to apply the science of personalization
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