Cocooning: How Consumers are Turning Homes into Lifestyle Hubs

The cocooning trend, where consumers stay home and consider domestic entertainment options, has been slowly gaining traction as consumers are saturated more and more with always-on internet and bigger and brighter entertainment options. The home is becoming less of a living space and more of an entertainment space. In short, consumers are finding less and less reasons to leave their home. Movies can be ordered via on-demand services and clothing can be purchased online. The cocooning trend is in part responsible for the household expenditure of US $400 billion that will be spend globally on household appliances by 2016.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.