Coda: From ‘App Tax’ Avoidance to Processing ~$2B Yearly
from Open For Business Hosted by BFM Media
What started as a way for game publishers to escape the ‘app tax’ has evolved into a global monetisation and distribution platform. Fresh from acquiring its European counterpart Recharge, Coda now processes nearly $2 billion in commerce annually. CEO Shane Happach, the company's first non-founder CEO, joins us to discuss this new chapter. He shares his mantra of "profitable global growth," the strategy behind the Recharge acquisition, and how Coda is expanding beyond gaming to help any digital business abstract the complexity of global payments and distribution. We discuss: The evolution from a payments provider to a full-stack monetisation platform. The strategy behind the acquisition of Recharge and their European expansion. Their ‘profitable global growth’ mantra and future M&A outlook. How regulatory tailwinds are opening up app ecosystems for third-party payments. Their plans for geographic expansion into markets like Brazil and Japan. This episode of Open For Business is powered by PETRONAS SmartPay, the simpler and better solution for all your business needs.
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