Codice sconto e voucher non sono la stessa cosa

from Ospitalità 4.0 - Slope Podcast · host Marco Matarazzi e Edoardo Ridolfi

Ep. 326: Nella puntata 326 del podcast Ospitalità 4.0 Edoardo e Marco spiegano come codice sconto e voucher non sono la stessa cosa. Il primo è uno strumento di marketing pensato per convincere subito all’acquisto, anche a costo di ridurre il margine. Il secondo è uno strumento di vendita, utile per incassare oggi offrendo un servizio in futuro. Lo sconto agisce sul prezzo, il voucher sul cash flow. Confondere i due può portare a scelte sbagliate su fiscalità, strategia e liquidità.

Episode metadata supplied by the publisher feed · Published Jul 4, 2025

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Codice sconto e voucher non sono la stessa cosa

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