Coding and Marking Trends at Pack EXPO 2025: Packaging World

What happens when data-dense 2D codes push up against the packaging line speeds brands can't afford to slow down?Chief Editor Matt Reynolds and Senior Editor Anne Marie Mohan preview the coding, marking, and labeling innovations heading to PACK EXPO International, tracing what they saw at PACK EXPO Las Vegas and Interpack Düsseldorf. Reynolds breaks down how print heads, inks, and vision systems are closing the historic gap between resolution and speed, why hardware companies are becoming software companies as codes carry more data, and where AI and anti-counterfeiting tech are quietly showing up across the show floor.