Cody Masters on flavor, innovation and opportunities for produce

We're delighted to bring you a returning guest for this episode: Cody Masters, vice president of culinary and the executive chef for Everson Spice Company. His work includes tracking trends and helping both retailers and grower-shippers develop new flavor profiles for their fresh produce and other offerings. In today's conversation, Cody and The Produce Retail Podcast host Ashley Nickle discuss which departments he looks to for flavor inspiration; how including compound butters or seasoning packets in meal kits and value-added produce packs can address key consumer needs; how the recent success of street corn kits demonstrates the opportunity; the logistics behind identifying and delivering the right seasoning blends for different applications for a retailer; the challenge of getting space for trial of new products; how retailers could adopt signature flavors on a seasonal basis for use in departments throughout the store; and much more. Hope you enjoy the conversation and thanks for listening! For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion.  More Playlists Executive Perspective Leadership & Training Produce Manager Perspective Podcast Background This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more. Get Involved The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. See omnystudio.com/listener for privacy information.