Cody Pelle on Helping Small Businesses Compete with Big Brands

In this episode of Founders Future, with host Milan Kohut, Cody Pelle shares his journey from growing up around a family-run local business to building Frankly, a marketing company focused on helping small businesses tell their stories effectively. Drawing from years in the agency space, Cody introduces his brand-first framework that emphasizes clarity, authenticity, and human-centered storytelling over jargon and gimmicks. He highlights a partnership-driven approach, empowering clients rather than making them dependent, while discussing how community-building, local engagement, and genuine relationships fuel their growth and mission to level the playing field for small businesses.