Coffee Break: Appreciation and Recognition in your Marketing Strategy

Appreciation and recognition have a place in every stage of your marketing strategy. They're not just for after the sale or at the end of the year. Have you read John Ruhlin's book, Goftology? He talks about creating strong connections early in the relationship with your customer, like before they are even considered a prospect. Renee Shaw offers family and cultural activities to the people on her real estate mailing list, even those who aren't actively buying or selling a property. And Jose and Brenda Guererro deliver homemade tamales to customers and partners of their cleaning business.  Human to Human marketing honors relationships first. Creating strong connections with people is the foundation of your entire business. Appreciation and recognition create strong customer connections.