Coffee Chat

Thinking about the Starbucks Story while listening to Howard Schultz tell it and Eirc Conger narrate it. This inspirational story fit inside one of my 150 mile journeys along the back roads of Ireland so I'm glad the audio book is an abridged version of the real text. I discovered Starbucks in Europe because I had left the States before Starbucks became the third place for many of my friends. I'm glad Howard Schultz took the leap into making a company I now use to pour my brew when I'm meeting up with creatives. Although I can often find better coffee poured in smaller cafes, I keep coming back to the baristas I've met who are good enough to wear the green apron. I like the sense of teamwork I feel when inside Starbucks. After hearing how Howard Schultz cultivated this brand experience, I'm comfortable as I continue using my Starbucks Loyalty Card.