Coffee with Jon: The Power of Saying "Because"

from THINK Business with Jon Dwoskin · host Jon Dwoskin

Using the word "because" in sales conversations can significantly increase persuasion and conversion rates. A study by social psychologist Ellen Langer demonstrated that providing a reason, even a simple one, when making a request can boost compliance. Applying this principle, try incorporating "because" in your sales pitches to build trust and credibility.

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This episode was published on November 19, 2024.

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