Coffee with Sales Engineers - Ben Hills, Iris

from Coffee with Sales Engineers · host Sachin Wadhawan

Send us Fan MailIn this episode of Coffee with Sales Engineers, host Sachin Wadhawan interviews Ben Hills, CEO and founder of Iris, an AI-first RFP automation platform. They discuss the evolving role of sales engineers, the challenges of RFPs, and how AI can transform the procurement process. Ben shares his journey in sales engineering, the importance of understanding buyer needs, and how RFPs can be leveraged as a strategic tool rather than a burden. The conversation highlights the growing trend of RFPs in procurement and the potential for AI to enhance efficiency and effectiveness in sales processes.Chapters00:00Introduction to the Podcast and Guest01:16Ben Hills' Journey in Sales Engineering04:46Innovating in RFP Solutions08:59The Evolving Role of RFPs in Procurement16:58RFPs as a Qualifying Tool for Buyers22:49Leveraging AI in RFP Processes27:16The Future of Sales Engineering and AI Integration

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This episode is 33 minutes long.

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This episode was published on July 24, 2025.

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