EPISODE · Jun 6, 2025 · 22 MIN
Coffee with Sales Engineers - Max Elster (Minoa)
from Coffee with Sales Engineers · host Sachin Wadhawan
Send us Fan MailIn this episode of Coffee with Sales Engineers, Sachin Wadhawan interviews Max Elster from Minoa, discussing the critical role of sales engineers in driving value within organizations. They explore the journey of Minoa, the importance of value intelligence, and the challenges sales engineering teams face in incorporating value into their processes. The conversation highlights the need for a seamless connection between pre-sales and post-sales activities to ensure that customers realize the value promised during the sales process. Max shares insights on emerging trends and priorities for sales engineering teams, emphasizing the importance of adapting to the evolving landscape of sales and customer success.Chapters00:00Introduction to Value Intelligence in Sales Engineering02:05The Role of Sales Engineers in Value Conversations05:27Challenges in Implementing Value in Sales Engineering08:59Value Maturity and Its Importance13:45Connecting Pre-Sales and Post-Sales Value18:29Future Priorities for Sales Engineering Teams
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Send us Fan Mail In this episode of Coffee with Sales Engineers, Sachin Wadhawan interviews Max Elster from Minoa, discussing the critical role of sales engineers in driving value within organizations. They explore the journey of Minoa, the importance of value intelligence, and the challenges sales engineering teams face in incorporating value into their processes. The conversation highlights the need for a seamless connection between pre-sales and post-sales activities to ensure that custome...
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Coffee with Sales Engineers - Max Elster (Minoa)
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