Cofounder of ZOE: George Hadjigeorgiou - Live at Imperial College London

In the latest podcast,Kyriakos Eleftheriou is joined byGeorge Hadjigeorgiou, who's the cofounder of ZOE, efood, GoldenGroup and others, in their discussion at Imperial College London.00:00 Intro4:10 Founding ZOE10:10 Launching the biggest study in the world in nutrition13:45 How to convince a scientist to join19:55 Using clinical studies as an early version of the product23:20 COVID and go to market26:12 Scaling the go to market27:00 Thinking of product lines - Supplements for the Gut29:10 Culture is what you do, not what you say34:15 What to eat for longevity36:45 How to invest39:15 Action produces information42:20 Take on the 'founder mode'47:40 Q&A