EPISODE · Dec 22, 2006 · 7 MIN
Coke, Pepsi and Psychology
from The Shrink Is In- The Podcast Voice of Psychology · host DrGurr
Psychologists are involved in consumer research. Now they are using neurobiology to determine product preferences. This technique was clearly seen as being very powerful in a recent study comparing Coke and Pepsi.
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Coke, Pepsi and Psychology
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