Cola Wars 2.0, Tesco’s Tech Takeover, and McDonald’s Value Crisis

from FMCG Weekly · host Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies

This week, the Cola Wars return as PepsiCo launches a prebiotic Pepsi and Coca-Cola unveils a cane sugar variant. Tesco celebrates five transformative years under Ken Murphy, achieving record market share, digital reinvention, and retail media leadership. Meanwhile, McDonald’s grapples with declining value perceptions and franchisee tensions amid inflation. Its $5 meal deal has revived traffic, but profitability concerns remain. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Episode metadata supplied by the publisher feed · Published Jul 25, 2025

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Cola Wars 2.0, Tesco’s Tech Takeover, and McDonald’s Value Crisis

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