Colby Pereira of Costa Farms

Colby Pereira is currently the Chair of the Monterey County Farm Bureau and Manager at Costa Farms. In this episode of Voices of the Valley, Colby shares with Dennis the most important aspects of technology that gets farmers to “buy into” a certain piece of software or hardware. Colby also speaks about some of the innovations that her farm had already started implementing on the farm and how it has helped make operations more efficient.