Skip to content
Cold Calling in 2019 - wichtig oder alter Hut? episode artwork

Sep 10, 2019 1 hr 5 min

Cold Calling in 2019 - wichtig oder alter Hut?

from Be Smart - Sales | Marketing | Content Hosted by Sales Automation Labs

Die konventionelle Weisheit lehrt uns, dass der Old-School, Wolf of Wall Street-Stil des aggressiven Cold Callings der Vergangenheit angehört. Laut Harvard Business Review funktioniert Cold Calling in 90% der Fälle nicht. Warum? Die Technologie hat sich dramatisch verändert und das Käuferverhalten auch. Eine überwältigende Mehrheit der Verbraucher und B2B-Entscheidungsträger verlassen sich bei ihren Kaufentscheidungen auf das Internet. Auf einen Blick erscheint der telefonische Verkauf obsolet. Einige andere beängstigende Statistiken: Cold Calling kostet 60% mehr pro Lead. (HubSpot) Weniger als 2% der Anrufe resultieren in einem Meeting. (Leap Job) Nur 5-10% der Menschen nehmen den Hörer ab. (Honest Selling) Trotz dieser Zahlen setzen dennoch viele Unternehmen auf altbewährtes - die Kunst der Kaltakquise am Telefon. Doch warum? In dieser Episode sprechen Rene & Aurel über Ihre Erfahrungen mit Cold Calling - alter Hut oder immer noch ein wichtiges Instrument?

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Cold Calling in 2019 - wichtig oder alter Hut?

0:00 1:05:32

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently asked questions

How long is this episode of Be Smart - Sales | Marketing | Content?

This episode is 1 hour and 5 minutes long.

When was this Be Smart - Sales | Marketing | Content episode published?

This episode was published on September 10, 2019.

Can I download this Be Smart - Sales | Marketing | Content episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.