Cold Calls and Content with Cargo Margo

In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the platforms to choose when starting a business from scratch.Connect with Margo Waldie on LinkedinFollow the Cargo Margo show on LinkedinEpisode Timestamps:00:33 – Deciding to Start a Show02:10 – Tips or Takeaways Working with a Coach02:53 – Behind the Scenes Planning05:30 – Advice on Starting a Linkedin Live Show06:21 – Dealing and Overcoming Imposter Syndrome07:54 – Favorite Interview08:57 – The Return on Investment09:24 - A Typical Day for a Director of Sales12:42 - The Relationship Between Marketing and Sales Evolving13:56 - Core Passion Project15:26 – Things That Prevent from Starting a Show16:27 - Cold Emailing and Cold Calling18:49 – Favorite Creator Within Freight 20:04 – Platforms to Choose When Starting Business From Scratch21:06 – Social Platform to TryQuotes: “I always think there are areas I need to improve, which is true. But to just relax and wallow in the gratitude, or where you've come in that journey, helps me to settle back down and get a grip on things.”“Each guest has significantly changed my life. To be able to connect with someone that's an industry expert, to leverage their expertise to make changes in your life, and to be able to show that to your community is everything.“Relationships are not just done behind a keyboard. You have to meet someone in person.”-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.