Cold Email Success, Anthropic's AI Leak, ACMA's Telecom Shift, Apple's AI Hire, OpenAI's Sora Shutdown

In this episode of The Monthly Signal: AI in Marketing, we explore the latest insights and developments shaping the AI landscape. Discover why the most effective call to action in cold emails is a simple yes/no question about the relevance of the problem you solve, doubling the success rate compared to open-ended questions. We delve into Anthropic's new AI model, Claude Mythos, which promises significant advancements but raises cybersecurity concerns. Meanwhile, the Australian Communications and Media Authority ends self-regulation by telecom operators to enhance consumer protection. Apple appoints Lilian Rincon to spearhead AI product marketing, signaling a shift in its AI strategy. The New York Times examines the evolving relationship between humans and AI, highlighting the need for mindful engagement with technology. Lastly, OpenAI shuts down its AI video-generation tool, Sora, due to unsustainable costs, redirecting focus to more profitable ventures. Stay tuned for these stories and more as we navigate the intersection of AI and marketing. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here Enjoy the show? Leave AI in Marketing a five-star rating — it takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! If you're trying to get on more podcasts, PodMatch.com connects you directly with hosts who are actively looking for guests. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here Enjoy the show? Leave AI in Marketing a five-star rating — it takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! If you're trying to get on more podcasts, PodMatch.com connects you directly with hosts who are actively looking for guests. 📚 Sources: https://www.nytromarketing.com/ https://fortune.com/2026/03/26/anthropic-says-testing-mythos-powerful-new-ai-model-after-data-leak-reveals-its-existence-step-change-in-capabilities/?utm_source=newsletter&utm_medium=email&utm_campaign=sendto_newslettertest_csuite&stream=top https://www.mobileworldlive.com/regulation/australia-ends-self-regulation-by-telcos/ https://www.mediapost.com/publications/article/413914/apple-hires-former-google-executive-to-run-ai-mark.html?edition=142089 https://www.nytimes.com/2026/03/29/opinion/ai-claude-chatgpt-gemini-mcluhan.html https://techcrunch.com/2026/03/29/why-openai-really-shut-down-sora/