Cold Emailing to Generate Leads and Win Clients

Have you ever had one of those awful emails out of the blue, usually from a company offering SEO or website services, where they just pitch at you and don't seem to have paid the slightest attention to your website or business? That's bad cold emailing at work. No better than spamming. On the other hand have you had a very targeted, charming email from someone you don't know where the writer has done their homework and opens up a useful conversation with you that leads to something mutually beneficial? That's good cold emailing. I've had much more of the […]