Cole Reiken on Using Diagnostics to Protect Used Car Margins

Cole Reiken, managing director of BlueDriver MAX, joins Driving Solutions to explain how professional-grade diagnostics are changing the way dealers appraise and acquire used vehicles. As higher-mileage vehicles become a larger part of dealer inventory, Reiken outlines why visual inspections and basic scan tools are no longer enough to protect margins and maintain customer trust.The conversation explores how BlueDriver MAX delivers VIN-specific diagnostics, expanded OEM module coverage, and actionable repair insights that help dealers uncover hidden issues before purchase. Reiken also discusses how standardized diagnostic workflows can improve reconditioning efficiency, reduce unexpected repair costs, and create consistency across dealership locations. With real-time auction insights, seamless integrations, and measurable financial impact, diagnostic-driven appraisals are becoming a critical advantage in today’s used vehicle market.Key discussion points:Why accurate diagnostics matter more as used vehicles age and mileage risesHow BlueDriver MAX supports smarter appraisals and acquisition decisionsUsing real-time diagnostic data in auctions and at the dealershipReducing reconditioning costs and protecting used vehicle grossStandardizing appraisal workflows across multiple rooftopsIntegrating diagnostics with inventory and appraisal platformsDriving Solutions is the go-to podcast for dealership professionals who want to stay sharp, informed, and ahead of the curve. Hosted by Jim Fitzpatrick and powered by CBT News, each episode brings you real strategies, smart tools, and expert insights to help you run a more profitable operation.Subscribe on your favorite podcast platform and visit CBTNews.com for more.