Colette Bell : Why "Ace is the Place, Where Your "Handyman Matters!"

In September, 2019, Ace Hardware successfully expanded its business by acquiring Handyman Matters and rebranding it as Ace Handyman Services, with a refreshed business strategy focused on expanding home improvement services. Under the leadership of Andy Bell, co-founder of Handyman Matters and CEO of the rebranded entity, Ace Handyman Services has capitalized on the surge in home services since the pandemic and increased sales, in large part, due to the rebranding and commitment by Ace, of new resources.  Since then, the company has experienced significant growth in franchise territories too and is ambitiously aiming to extend its reach to 1,000 territories over the next few years, while prioritizing responsible and sustainable expansion through well-considered franchising practices. Colette Bell, co-founder of Handyman Matters and Vice President of Franchising for Ace Handyman Services Franchising, is here to tell us all about it.