Colin Cowie, THE GOLD STANDARD: Giving Your Customers What They Didn't Know They Wanted

Lifestyle expert Colin Cowie joins Zibby to discuss his 11th book, The Gold Standard. Zibby shares which piece of advice from the book she recently shared to inspire her team at Zibby Books and asks Colin about how Covid-19 impacted his messaging. The two also talk about how to create a desirable product in a saturated market, the ways in which publishing has changed between the release of his first book in 1996 and today, and the guiding principles Colin offers for leaders to direct and unite their teams.Purchase on Amazon or Bookshop.Amazon: https://amzn.to/3I4H5yfBookshop: https://bit.ly/3d7A4hL** Want more? Become a part of my community! Sign up for Zibby's Highlights, which includes a free weekly newsletter, event livestreams, most anticipated book lists, personal essays, and a new essay platform with stories from all of you about what chapters you're in (inspired by my upcoming book Between Chapters: How I Started Over, Took Some Chances, and Found the Plot, 9/22/26). And follow me on Instagram @zibbyowens. But really, keep listening here. If you love my show, please tell a friend! Hosted on Acast. See acast.com/privacy for more information.