Colin Hirdman on Building Authentic B2B Relationships That Actually Convert

"Nobody wants to be sold on LinkedIn. But most people are willing to be educated on LinkedIn, especially around pain points that they have." – Colin HirdmanYou're burning bridges on LinkedIn and don't even know it. Colin Hirdman, founder of Rainmaker and co-founder of Monkey Island Ventures, reveals why your connection requests are getting ignored—and the counterintuitive strategy that generates 24x more engagement than regular posts.Most founders treat LinkedIn like a spray-and-pray sales tool. Colin built a platform that helps companies grow their networks and revenue by flipping the script: education before selling, relationships before revenue, and value before the ask. His framework has helped fractional executives, business coaches, and sales teams build authentic B2B relationships that actually convert.In this episode, you'll discover:Why LinkedIn Live streams get 24x more engagement (and how to leverage them for sales)The three-layer philosophy for authentic LinkedIn relationship buildingColin's "goal giver mindset" that activates dormant connections into revenueHow to use Sales Navigator to build targeted audiences without pitch-slappingThe message campaign strategy that converts connections without feeling salesyWhy experimentation matters more than perfection in B2B relationship tacticsThe calendly follow-up sequence that books meetings naturally after live streams#B2BRelationshipBuilding #AuthenticClientConnections #RelationshipDrivenRevenue #HumanConnectionInBusiness #StakeholderEngagement===You can connect with Colin Hirdman here:https://www.linkedin.com/in/colinhirdman/You can connect with Karl Pontau here:www.thehumanconnectionpodcast.comhttps://www.linkedin.com/in/kpontauhttps://www.youtube.com/channel/UCUbf_bDWwB9KVrFn5Sj3u2w?sub_confirmation=1Please like, subscribe, and share this episode with somebody you care about!