Collabing w/Celebs

A growing number of celebrities are getting into the wine business. Mass-produced celebrity wines are commonly sold at big-box stores and grocery chains. When a new celebrity wine hits the market, there are usually a lot of requests for it. Retailers and distributors say that while consumers do seek out celebrity wines, it's quality that guarantees repeat sales. If the wines are solid, people will come back for more. If not, a fan will buy a bottle and then be done. On this episode, we take a peek into what MJB, SJP, Train and Nicki Minaj have to offer with their wines. Subtopic: Will celebs sway your vote?! JHCase