Collaborate to Innovate: Author Adèle Yaroulina

Adèle Yaroulina, global co-innovation expert and author of the new book “Collaborate to Innovate: How Startups and Established Organizations Create Breakthrough Success Together,” joins Fred Schonenberg, Founder of VentureFuel, to unpack what it really takes for large organizations to turn startup partnerships into scalable growth engines. They challenge the myth that startup collaboration “isn’t worth the squeeze,” arguing instead that the real risk is chasing trends, FOMO-driven pilots, and innovation theater that never moves the business forward. Why successful innovation starts with a real problem worth solving, a clear business case, and disciplined design for scale from day one. The conversation explores the evolution of startup partnerships—from supplier to co-creator, trusted advisor, and eventually joint venture or acquisition—and why trust, ownership, and measurable outcomes are essential along the way. They tackle the realities of internal resistance, not-invented-here syndrome, and legacy thinking that can stall progress. If you’re serious about turning uncertainty into opportunity, thinking ahead so you don’t fall behind, and building partnerships that deliver real ROC, “Return on Collaboration”, this episode is a must-listen.