Collaborative Opportunities: Podcast, Videos, and Articles for Websites | Power 5 - Ep. 11

Finding Collaborative Opportunities in Marketing with Collateral Professionals Also Connected to Your Legal Practice Area of Business Profession February is a great planning month, and this Power5 episode on the Texas Law Talk Radio network is all about collaboration in marketing with the people who send referrals, and those who know, like, and trust you. It is easy to get into a content rut, talking about the same things over and over, so it seems. It’s always a good idea to think out of the box and make a list of other professionals you can invite to the conversation. There are so many great reasons to earn your backlinks by doing collaborative marketing work and sharing the spotlight with the other colleagues you respect. The Impact of Collaborative Efforts in Marketing When we partner up with others we seem to be best when it comes to performance and communicating our messages. Talking about collaborative relationships in law and business shows people what happens behind the scenes in different scenarios. Take family law for example, we hear there are other professionals involved in financial, real estate, and child custody determinations, but who are those people? I work with busy attorneys and help set up those collaborative content creation events and make sure everyone puts on a great performance and shares valuable information that helps generate referral business. Authenticity Presumed When Teaming Up for Content The team setting works well to cross-promote instead of being the sole star of the program and the content. This is comforting to professionals who enjoy engaging with others about the types of issues with which they work in their professions and the people they serve.Benefits of Collaboration in Marketing with Referral Generating Content When we put together a podcast, video, or written article, we have content with links to everyone’s websites and that is great SEO activity, the gold standard, and what Google loves. When I work with people, I put everything together to make everyone look good and share those links so we can all share in our respective marketing networks. Teamwork makes the dream work.Building Great Content Marketing Habits with Colleagues Don’t just do these collaborative marketing activities as one-offs, do them twice a year, or quarterly. Do them with a variety of people whose names you give as referrals. It can be something people look forward to and enjoy putting in their newsletter, their LinkedIn, or YouTube, and everywhere else they feed the search engines with great content.