Colleen Francis – Understanding Long Term Sales Strategy

What this episode covers

Nonstop Sales Boom Powerful Strategies to Drive Consistent Growth Year After Year by Colleen Francis In this interview I talk with a sales professional that rally knows his business. We have a fun time chatting and reminiscing, but in the end what comes through is that sales is a profession and should be approached on that level. Do your company’s sales results lurch between highs and lows–with the end of each quarter reduced to a mad scramble to meet quota? For many sales organizations, the pattern is commonplace and unshakeable. Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results every quarter, from every member of the team. The secret is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement. When companies concentrate on only one or two of these areas, their results become erratic. With the field-tested strategies in Nonstop Sales Boom, readers will learn how to systematically attract a regular flow of prospects and move them smoothly through the pipeline. Packed with enlightening examples of sales disasters and standouts, this practical guide brings balance to the selling process, reliability to revenues, and booming sales all year long.

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