College Football Valuations Just Got Wild | Utah Utes Football News

College football’s financial game has totally flipped — five years ago, no one was investing in teams, but now, with Name, Image, and Likeness rules, every program has a price tag. A new report reveals 17 Power Four teams worth over a billion, up from 13 last year. Utah leads the Big 12 at $638M, beating Clemson and Ole Miss despite keeping its $500M private equity deal secret. BYU and Texas Tech are also pumping cash in to stay competitive. Meanwhile, the SEC dominates with 9 billion-dollar programs, led by Texas at $2.46B — enough to outvalue Utah even if split three ways. Even Houston, at $100M, is worth more than most. In this new era, deep pockets = survival. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/341173ffb3ae38a8