College Sports Cash Flow | Utah Utes Football News

College sports is heating up with big sponsorships—Monster Energy just dropped $1M/year per Big 12 school, and Utah Athletics just inked a deal with ALKEME Insurance to outfit their football team, complete with logos on helmets. But it’s not all about cash: ALKEME’s also launching internships with the U’s business school, turning athletic deals into student opportunities. This is college sports as business—and the playbook’s getting wilder by the game. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/425c9b0fac43285a