Colombian Consumer’s Health Concerns Lead to Large Sales in Vitamins and Dietary Supplements

A 2010 national survey of consumers in Colombia found poor of the nutritional habits.  To change these habits, the country has been airing television ads, internet campaigns and publishing health information in newspapers and magazines. One important way Colombian are addressing their issues are with an increased uptake in vitamins and supplements. While an exercise routine or dietary change may be a daunting task, taking a daily supplement is an easy adjustment, and this practice is responsible for sales of over Col$587 billion in vitamins and dietary supplements in 2013. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.