Color Bar Crossover: From Vision to Variable: How Sandy Alexander Brings Personalization to Life

🎙 This episode flips the script.In this special Color Bar crossover, Betsy Davis steps to the other side of the mic as she’s interviewed by industry icon Deborah Corn for a candid, wide-ranging conversation on the power of personalization, print, and brand experience.Betsy shares how Sandy Alexander helps some of the world’s most iconic retail, dining, entertainment, and lifestyle brands bring marketing to life—through expertly executed print, smart data strategies, and technology platforms like XMpie that enable personalization at scale without losing the magic.Together, Betsy and Deborah dig into how brands can turn data into meaningful moments, why personalization is no longer optional, and how the right mix of technology, craftsmanship, and partnership creates marketing that truly connects with consumers—whether it’s in-store, in-hand, or in-home.Expect insights, real-world examples, and a fresh perspective as Color Bar’s co-host takes the interview seat and pulls back the curtain on what it really takes to deliver personalized experiences that perform.✨ Bold ideas. Smart tech. Personal connections.