Color Bar: Web-to-Print Is Dead. Long Live Smart Print.

In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke welcome Chris Minn, CEO of Digital Ink, joining us live from the UAE, for a global perspective on where the print industry is headed—and why it’s time to retire the phrase “web-to-print.”Chris challenges legacy thinking and makes the case that print’s future isn’t about storefronts or ordering portals—it’s about workflow, automation, AI, and integration. The conversation explores how data, robotics, and intelligent production systems are reshaping manufacturing floors and enabling true print-on-demand at scale.Together, the group discusses:Why “web-to-print” no longer reflects realityHow AI and automation are streamlining productionThe role of data in smarter decision-makingAdapting to evolving customer expectations across global marketsThe message is clear: print companies that embrace technology, collaboration, and innovation won’t just survive—they’ll lead.